Operational CMO

A hands-on marketing leadership role with real ownership

Shark Gaming is a Scandinavian e-commerce company designing and selling gaming computers directly to consumers across Denmark, Sweden, and Norway. We operate with short decision paths, clear priorities, and a strong focus on execution and results.

We are looking for an Operational CMO who can run and continuously improve our marketing setup in practice. This is not a classic corporate CMO role — there are no layers of management or long strategy decks. The role is about owning the numbers, the setup, and the day-to-day decisions behind growth.

What Matters Most in This Role

• E-commerce expertise — understanding how traffic, conversion, retention, and margins work together

• Customer data, CDP & personas — turning first-party data into usable insight

• Strong PPC understanding — knowing how paid channels actually perform and scale

What You’ll Work With

• Performance marketing and paid media across key channels

• Full ownership of CAC, CLV, and marketing efficiency

• A small internal team (2 people) and close collaboration with external agencies

• The option to in-source agency work where it makes sense

• Co-ownership of Customer Data Platform (CDP) implementation together with the CTO

• Buyer personas built and refined using real customer data

• Ownership of the full customer journey, from first touch to repeat purchase

• CRM, lifecycle marketing, and retention initiatives

• Marketing budget ownership and ongoing performance reporting

Who We’re Looking For

You come from both e-commerce and performance marketing and are comfortable being close to execution, data, and results. You are used to working with agencies and confident enough to challenge them — or take work in-house when needed.

You enjoy improving setups rather than managing complexity and prefer action over presentation.

You Likely Have

• Solid, hands-on experience in both e-commerce and performance marketing (required)

• Strong practical understanding of PPC and paid media

• Experience working with customer data, CRM, and segmentation

• A pragmatic approach to personas and customer journeys

• Experience leading small teams or owning marketing end-to-end

• Strong analytical and commercial mindset

• Fluent English; a Scandinavian language is a strong plus

What We Offer

• A role with clear ownership and visible impact

• Direct access to decision-makers and fast execution

• A pragmatic, down-to-earth culture

• Close collaboration with CEO and COO

• Competitive salary package

• Hybrid working setup